Local SEO Resources for Arkansas Businesses
Free guides and educational content to help central Arkansas small business owners understand local SEO — and make better decisions about their digital marketing.
Guides & Articles
Local SEO Fundamentals: A Complete Guide for Arkansas Small Businesses
Everything a local business owner needs to know about showing up in Google local search — from Google Business Profile basics to citation building and review strategy.
Read guide →Google Business Profile Optimization: The Complete 2024 Playbook
Step-by-step instructions for setting up and optimizing your Google Business Profile to dominate local search and the map pack in your area.
Read guide →Local Link Building for Arkansas Small Businesses: How to Build Authority Without Getting Penalized
Learn how to build high-quality local backlinks that strengthen your search rankings — and which link building tactics to avoid that could get your site penalized.
Read guide →Quick Local SEO Wins for Arkansas Businesses
Claim and fully complete your Google Business Profile
An incomplete GBP is one of the most common reasons businesses don't appear in the map pack.
Make sure your NAP is consistent everywhere
Your Name, Address, and Phone must match exactly across Google, Yelp, Facebook, and all directories.
Get at least 20 Google reviews
Most businesses with fewer than 20 reviews can't compete in the map pack for competitive categories.
Upload photos to your GBP weekly
Active profiles with fresh photos get more visibility than static, set-and-forget listings.
Add schema markup to your website
LocalBusiness JSON-LD schema helps Google understand your location and services.
Create landing pages for each service in each city
"HVAC Little Rock" and "HVAC Conway" should be separate pages — not a single page that mentions both.
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